People talk about you without tagging you
LinkedIn notifies you when someone tags you with an @. Almost nobody does that when talking about a company: people write "we tried Nivelo for six months", not "we tried @Nivelo". A customer's review, a consultant's comparison, a former user's bad experience, a partner's announcement naming your product — all of it gets published under your name, spelled out in full, without a single notification reaching you.
You find out three weeks later, when a salesperson stumbles on it or a prospect brings it up in a meeting. The post has run its course, the comments are frozen, the window to reply has closed. Answering a nuanced review within the hour is a conversation; answering it three weeks later is archaeology.
Prosko watches the words you give it — your brand, your products, your competitors — in the LinkedIn feed and search, and sends you every post that contains them: the person, their job title, the excerpt, the direct link.
The rule that catches these posts
For a brand, the rule needs few words: the name, its variants, and what you do not want surfacing.
Two details matter. First, the variants: the domain (nivelo.io), a product name ("Nivelo Planning"), a common misspelling if your name attracts one ("Nivello"). Prosko ignores case, accents and hyphens, but looks for the words you write, not their cousins. Second, the exclusions: your own job ads, your webinars, your colleagues' posts that repeat the company name every time. Without them, half the alerts come from your own side.
Make one rule per topic, not one rule for everything. "Nivelo" in one rule, your two main competitors in another, the name of your category ("workshop management software") in a third. All alerts land in the same channel, but each one is headed with the name of its rule: "Mentions of Nivelo", "Competitors", "Category". Communications, support and sales read the same feed and can tell at a glance what concerns them.
What it catches
Two posts like the ones brand monitoring surfaces in an ordinary week. The names are made up; the phrasing is not.
"Six months of using Nivelo every day. The verdict, honestly, is more mixed than what you read everywhere. Scheduling is excellent, the accounting export much less so."
"A client asked me to compare Nivelo and Ardex for a month on a twelve-person workshop. My conclusions, no sugar-coating, in the comments."
The first is a customer review, neither glowing nor hostile — exactly the kind of post that deserves a reply, and that you would never see without looking for it. The second is a public comparison with a competitor: forty people will read it before noon, your prospects among them.
The alert you receive
"Six months of using Nivelo every day. The verdict, honestly, is more mixed than what you read everywhere. Scheduling is excellent, the accounting export much less so."
The person, what they do, what they wrote, the link to the post. No sentiment score: an algorithm deciding a review is "62% negative" costs you more time than it saves. You read the excerpt and know in a second what it is about. If you describe your intent in one sentence — "a customer or prospect giving their opinion on the product" — the AI assistant discards posts that do not match, such as a media article that name-drops you in passing.
Reply in the right place, in the right tone
A mixed review is a gift. Thank them publicly, in one sentence, and ask a precise question about what worked less well. The post's readers see a company that listens; the author will often say more in private. What not to do: rebut point by point under their post.
Blunt criticism is handled in two steps. A short public reply — you have read it, you are getting in touch — then the rest by private message. The public sees that you answer; the details stay between you.
A comparison with a competitor is not for you to comment on. You are not neutral, and everybody knows it. Read it, have the product team read it, and keep the link: it is free market research.
Deliver the alert where someone can act. A Slack channel read by communications, support and one salesperson covers all three cases above. A mailbox nobody checks covers none.
What to know before you start
- The excerpt rather than a score. You read the sentence and judge in a second. No "62% negative" to interpret, no dashboard to learn.
- A LinkedIn monitoring tool, at the price of a LinkedIn monitoring tool. €6.99 a month to watch what is said about you where your customers and prospects spend their days — not a social listening platform billed in the hundreds.
- It does nothing on your behalf. No automatic replies, no message sent without you. Prosko tells you; the tone is yours.
- Everything runs in your browser. No server, no account on our side: what is said about your brand passes through nobody. In return, monitoring works while Chrome is open.
Frequently asked questions
Can I monitor my competitors at the same time?
Yes, and it is recommended — in a separate rule, with their names and variants. The alerts land in the same channel as your brand's, but each one is labelled with the name of its rule: you can see straight away which is which.
What about misspellings of my name?
Prosko looks for the words you write, ignoring case, accents and hyphens — nothing more. If your name attracts a common misspelling, add it as a variant in the rule. There is no fuzzy matching, which also avoids false alerts on neighbouring words.
Does it work for a personal brand?
Yes. Your first and last name in a rule, with the same exclusions — your own posts, if you sign them. It is the same monitoring a consultant, an author or a highly visible executive would run.
Does the AI assistant tell a positive review from a negative one?
No, and that is not its job. It checks that the post matches the intent you describe — "someone giving their opinion on the product", for instance — and discards the rest. The tone, you read for yourself in the excerpt.
Who on your side sees what is said about my brand?
Nobody. There is no server on our side, no account, no telemetry. Your rules and finds stay in your browser's local storage; the only outside destination is the Slack or Discord channel you configure yourself.
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